The mission of the Automotive Safety Council is to improve the safety of people through out the world through the development, production and implementation of the latest automotive safety equipment by preventing accidents, protecting occupants and pedestrians when in a collision and to notify emergency responders after the collision when necessary. The mission utilizes voluntary, regulatory and legislative directed use of these life saving products in order to make it available to the most people in the lowest cost manner to save the most people from injuries and fatalities.

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9/22/2021 - Reflective film could help AVs identify road signs

A reflective rainbow film could make road signs easier for autonomous-vehicle sensors to process, researchers say. When light hits the polymer spheres in the film, colorful concentric circles are reflected back, potentially boosting signage readability for lidar sensors.

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