President & CEO
Automotive Safety Council

Douglas P. Campbell

President& CEO

Campbell & Campbell Consulting, LLC

Doug Campbell, after serving over 20 years as the TRW representative on the ASC Board of Directors and Committee Chairman retired as TRW Vice President of Engineering to become the President of ASC in 2008. As President of the ASC, Mr. Campbell oversees all of the 50 member organization’s activities which includes the day to day operations; being the organization’s spokesperson and conference speaker ; governmental affairs contact to help educate US and State Congressional members about auto safety; replies to NHTSA rule making/ questions; promotes the use of  Autonomous, ADAS, Passive, Interior and Child Safety; supports activities of other groups involved in auto safety; member of the SAE Government and Industry Meeting Planning Committee and coordinates ASC member technical committees including the annual 4 day global safety conference which features the premier auto safety leaders of the world.  As TRW Vice President of Engineering for the global Occupant Safety Systems business for over 20 years, he oversaw all engineering activities for the inflatable restraint, seat belt, steering wheel, safety and security electronics and lane keeping/ guidance product lines with a budget of over $300 million and 2200 people in 13 countries.

Mr. Campbell earned a Bachelor of Science degree in Mechanical Engineering from General Motors Institute / Kettering University. He holds a Master of Science degree in Engineering Design and Economic Evaluation from the University of Colorado and a certificate in International Business Studies from the American International Graduate School of Business.

A Professional Engineer, Mr. Campbell has been chairman of various committees of the Automotive Safety Council, the Society of Automotive Engineers, American Management Association, and the International Association of Oil Drilling. He has earned NHTSA’s Special Award of Appreciation, TRW’s Chairman’s Award for Innovation, Baker International Management Award, numerous patents, and the Engineering Innovation of the Year Award from Petroleum International magazine.

He began his engineering career as an Engineering co-op student with the Inland Division of General Motors in Dayton, Ohio. From 1969 to 1982 at GM, he held a variety of engineering and management positions; including leading the corporate ball joint product line business and managing the occupant safety sled test activity. He was a member of the original 1000 car build team that placed air bags into production in 1973 and was an early pioneer in air bag technology.

Mr. Campbell was the Chief Engineer at the Reed Tool Company division of Baker International in Houston, Texas, from 1982 to 1987 where he was in charge of all the oil drilling Engineering. Managed the business through a severe depression resulting in the reduction of employment from 3500 to 350 and then helped stabilize the company with a new product invention that gained him the Industry’s Product of the Year Award which increased sales and made the company profitable.

He then held Vice President of Operations and Engineering positions for Talley Automotive Products in Mesa, AZ, where he helped start and build the new air bag division that was later acquired by TRW. In this role he oversaw the building from scratch the entire business including customer business acquisition, new product development, operations construction and strategic planning.

As the TRW Engineering V.P., he guided numerous new products into production to save lives through new innovation and markets around the world. He was the chief technical spokes-person for TRW to the government, wall street firms, Board of Directors, global customers and the news media in addition to running the global Occupant Safety Engineering Department.

As President of Campbell & Campbell Consulting, he provides Management, Engineering, Technical, Government Liaison and Litigation Support to clients. ASC is a long term client utilizing Management, Government Liaison and Technical Consulting to operate their non-profit organization. ASC members include Adient, Aisin, Aptiv, Autoliv, Cepton, Continental, Infineon, Joyson Safety Systems,Luminar, Magna, NXP, Qualcomm, Sony, Tokai Rika, Toyoda Gosei, Veoneer, YanFeng, ZF and their major suppliers.




Automotive Safety Council

Michael Maddelein

Vice President, Engineering for the Americas


Michael Maddelein has more than 30 years of experience in the automotive Tier 1 seating and interiors business, holding various roles including engineering and program management, operations, strategic business development, financial planning, and M&A during his career.  Michael worked for 21 years at Lear Corporation, five years at Inteva Products, and three years at Adient, where he is currently Vice President, Engineering for the Americas.

Michael worked outside the U.S. for a number of years throughout his career, holding positions in four different countries in Europe, and he also spent time commuting to Asia while serving as a board member for 3 joint ventures.  He is currently serving as the Chairman of the Board for the Automotive Safety Council and has been an independent business owner for 9 years.

Michael’s travels gave him the opportunity to work with every major automotive OEM, and through this he has developed a rich background in global engineering management and the nuances and influences of culture.

Michael has been happily married for 29 years to his wife Wendy, and enjoys spending his free time with her and their son Kaegan discussing books, movies, and current events, travelling, and partaking in chasing the little white ball in the summer and freeride skiing in the winter.



Vice Chairman                                                                                                                                                       

Automotive Safety Council

Roy Deutschmann

General Manager Engineering

Toyoda Gosei

Roy Deutschmann has 33 years of experience in the automotive Tier 1 safety restraints business, holding various roles including engineering, program management and quality.  Roy has worked for various safety restraint companies and has been currently working at TG for the last seven years in Engineering Management.

He is currently serving as the Vice Chairman of the Board for the Automotive Safety Council.

Roy has had the opportunity to work with almost every major automotive OEM, leading to roles where he has led global activities and projects. Currently he is responsible for the North American Division of Safety Systems for Engineering Applications and R&D.

Roy and his wife Patrice live in a log home on 5 acres in the South Lyon area. His kids have left the nest, but have stayed in the area where he frequently meets up with them. He enjoys woodworking/carpentry, backpacking/camping/hiking, his dog Macy, and is a die heart Green Bay Packers fan.


  • Toyoda Gosei 7 years             General Manager – Safety Systems Engineering Division – NA
  • Key Safety Systems/Breed 18 years              Director Engineering (Last Held )

Director Quality – NA

Various Engineering Management Positions

  • Izumi Corporation 9 years Engineering